Young Athletes

Fuel for Young Athletes

Nutrition built for growing athletes—supporting healthy development, strong bones and muscles, and the energy to perform, train, and recover at their best.

Young and teenage athletes aren’t just smaller adults. They’re growing, changing, and training all at once—so their nutrition has to power healthy growth, strong development, and performance on the field, court, or track.

Key Areas of Fuel for Young Athletes

Young athlete running with energy

Energy & Growth

Balance the calories and nutrients needed to support rapid growth, hormonal changes, bone density, and muscle development—without sacrificing energy for sport or everyday life.

Young athletes eating pre and post training meals

Pre & Post Training Fuel

Dial in what to eat before and after training or competition so young athletes feel strong, avoid energy crashes, and recover well between sessions and school or social life.

Young athlete choosing healthy foods

Healthy Habits & Routine

Make fuelling simple for busy families with practical snack ideas, lunchbox strategies, and routines that fit school, training, tournaments, and everything in between.

Sport specific fuelling products including Lucozade Sport and SiS energy gels

Sport-Specific Fuelling

Match nutrition to the demands of your child’s sport—whether it’s endurance, power, team sports, or mixed events—with clear guidance that grows as they do.

Parents and young athletes community

Join the Parents’ WhatsApp Community

Get practical, weekly nutrition tips delivered straight to your phone. James shares real advice on fuelling young athletes — covering training days, match days, growth spurts, and everything in between. No fluff, just actionable guidance for busy parents.

A small monthly subscription gives you access to the group, exclusive Q&As with James, and a community of parents navigating the same challenges.

Every young athlete is different

Age, growth stage, training load, injury history, and even school and sleep all change what “good nutrition” looks like. Individual coaching helps you navigate conflicting advice and build a plan that works in real life for your young athlete and your family. Browse all sport-specific programmes in the Team Support hub.

WORK WITH JAMES

Book with James to get a plan built for your young athlete

Get clear, calm guidance on how to fuel your child through growth spurts, busy seasons, and big goals—without restriction, confusion, or complicated rules.