Fuelled by Fleming
About James Fleming
Sport & Exercise Nutritionist | MSc | SENr Registered
The Story
Performance nutrition, built on evidence.
James Fleming founded JF Nutrition in 2019 with a clear mission: to give athletes the fuelling strategies that turn training into results. What began as a passion for sport and science has grown into a practice trusted by competitors at every level.
He completed his MSc in Sport and Exercise Nutrition in 2014, laying the academic foundation for a career built on the latest research and applied practice. That grounding shapes every plan he creates; personalised, practical, and performance-driven.
Today James works with professional and amateur athletes alike, tailoring nutrition to the demands of their sport, schedule, and goals. As a SENr Registered practitioner, he meets the highest professional standards in the field so the athletes he supports can train, compete, and recover with confidence.
MSc
Sport & Exercise Nutrition
SENr
Registered Practitioner
2019
Founded JF Nutrition
Pro & Amateur
Athletes Supported
Fuel Your Performance
Take the guesswork out of your nutrition and train with a strategy built around you.
PARTNERSHIPS
Teams I’ve Worked With
Proud to have supported athletes and teams at every level
